April 15, 2024

Growth Guide – Steps to follow for post Mobile Application Launch

Yay! Congratulations, you’ve successfully launched your app. Do you think that’s the end of your efforts? Definitely not. Maintaining your app is as tough as launching an app. There are over 1.7 Million apps in both Apple and android stores, the number is increasing at a rapid rate. If you want your app to give tough competition to the other apps in the market, you should do this immediately after launching your app.

Points to take in consideration

Here are few things you should do right after launching an app:

Analytics to keep track to Measure App Performance
  • Focus on Marketing and Analytics softwares

To measure the performance and success of your app, you need marketing and Analytics software. These insights set the direction you follow as you move into gradual growth and optimization. Surely a question raises in your mind- Which data you need to check? Here it is:

Mobile App Launch Success infographics

New users from acquisition sources
First week Engagements
Retention rate
Most used feature
Least used feature
Ratings in app store

Softwares allow you to track these data and accordingly you can make changes in your app to make it better for users.

  • Onboarding Process

User is everything when you think about your app’s success. You can easily get users to download and open your app, but retention is important. To engage and retain more users, having an onboarding process can make a big impact. Studies have shown that a strong onboarding process can actually boost engagement by a massive 4X.

  • Observe feature usage

While measuring your website and taking the further step, you need to observe users’ likes/ dislikes. You get an idea about which feature is the most used feature and which feature is the least used feature in your app. Based on that, you can make strategies to attract more users by offering them what they love the most.

  • Keep track of user feedback

Keep a close eye on feedback from early adopters to understand the pit and pick of your app performance. This approach helps you prioritize updates and optimizations. The users will surely love to see their feedback matters and be addressed in future updates of the app. Not only good feedback, there’s bad feedback as well. Make sure you are taking care of bugs/ glitches found by the early adopters.

  • Optimize UX/ UI Design

Most users install and run the application just because of the design. So, design is crucial. This design includes color scheme, interfaces, smart UX/UI and many more features. Users like the app that has some eye-catching designs, stunning interfaces with good functionality. A well maintained combination of design and functionality- this is the secret of a successful app. Just look at big names in the market like AirBNB, Starbucks, Spotify.

  • Do regular Updates

Every developer wants their app to live long and rule the market. For that, regular updates are necessary. Doing a regular update doesn’t mean solving glitches/ bugs and adding new features. It also removes, simplifies and improves on unpopular features and takes care of improving user experience as well. It’s true that an app that does not do regular updates will not stand the test of time.

Wrapping Up

For an app, the first week or two is way more important than the development and launching. Because where the future of the app relies. Some strong efforts in the early days after launching an app results that your app stands strong against some good competition in the market. Once you start updating regularly you give neck-to-neck competition to them and once you follow these steps you can have a chance to beat any of your opponents.

Are you worried about your post-launch strategy? Come have a cup of coffee with us, Blobstation has a brilliant solution for you.

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