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LemonJelly has been a prominent player in the fashion industry, specializing in women's footwear for several years. With its headquarters in Europe, LemonJelly faced the challenge of limited market share and brand awareness in North America. While website traffic was reasonable, the conversion rate to actual orders remained below average.
The opportunity for LemonJelly lies in substantially increasing brand awareness and online sales for their premium European footwear brand in the North American market. Beyond this overarching objective, several specific opportunities emerged:
The Blobstation team embarked on a comprehensive solution to address LemonJelly's challenges. The solution encompassed several key features and improvements:
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Each student created a profile within the portal, detailing their academic qualifications, preferences, and aspirations.
The portal contained an extensive database of international study programs, with detailed information on each program's prerequisites, content, and benefits.
A robust search and filtering system allowed students and agents to narrow down program options based on criteria such as course duration, location, tuition fees, and specific academic requirements.
The portal incorporated an intelligent recommendation engine that analyzed each student's profile and preferences to suggest suitable programs.
The portal provided a streamlined application process, assisting students in submitting applications to chosen programs directly.
The app allowed users to input a diverse array of data, including market research, competitor analysis, projected market growth, cost estimates, and more.
Cutting-edge analytics and algorithms processed the data inputs, providing users with detailed insights and visualizations.
Users could explore various scenarios and hypotheses to assess the potential outcomes of different product investment decisions.
The app incorporated robust financial modeling tools to calculate ROI and NPV, helping businesses gauge the financial viability of new products.
Teams could collaborate within the app, sharing data, insights, and recommendations, streamlining the decision-making process.
A vast database of real estate listings, complete with detailed property information, high-quality images, and virtual tours.
Integration of interactive maps for visualizing property locations and nearby amenities.
Tools for capturing leads, enabling potential buyers and renters to express interest in properties they liked.
Profiles of Batbatian's experienced agents, fostering trust and transparency.
A tailored strategy was developed to expand LemonJelly's market presence in North America, including targeted marketing efforts and localization.
The team conducted a thorough site audit to identify areas for improvement. Based on the audit report, a structured action plan was created, focusing on enhancing the website's user experience.
The initial phase involved addressing fundamental issues such as page speed optimization, CSS/JS normalization, and sitemap enhancements to improve the site's technical foundation.
A crucial aspect of the solution was to optimize the e-commerce aspects, specifically improving the product pages' attractiveness and informativeness.
Google Analytics was seamlessly integrated to gather insights into visitor behavior, user acquisition channels, and reporting. This data-driven approach enabled data-informed decision-making.
Customers could book courier services in under two minutes, minimizing the time and effort required.
Dynamic pricing calculations based on location, package type, weight, and quantity ensured accurate and competitive quotations.
A built-in system allowed for seamless assignment of pickup tasks to available drivers, optimizing resource allocation.
Customers and drivers had real-time visibility into the status and location of courier orders, enhancing transparency.
Automated notifications kept customers and drivers informed about order status updates, ensuring smooth coordination.
Following agile methodology with a scrum framework, the development of the application was relatively seamless. Having clients always in sync with the tech team on a day-to-day basis, the feedback cycle was very short and agile. The project was delivered on time and within budget.
Get Started
Blobstation has followed an Agile development methodology. Daily scrum meetings to discuss things which are done, in progress and blocked if any. Also weekly sprint meetings to decide on the upcoming week’s scope. The tech lead also presented a demo every end of the sprint to give the progress report and collect early feedback.
The project started with UI/UX for the first two weeks. One dedicated designer worked very closely with a client representative to work on flow. In parallel, two backend developers started building the foundation for the project core logic. Two frontend developers worked in sync with backend developers to integrate the proposed UI/UX. One project manager used to keep track of tasks and the time taken to complete them.
Here, we followed the time and material engagement model. We used the JIRA project management tool for issue tracking.
The project took two and half months to complete which included UI/UX, development, quality assurance and deployment.
Upon successful testing and client approval, we proceed to deploy the app to the relevant app stores, making it accessible to your audience.
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Team at Blobstation did an amazing job for our e-commerce website. I worked with them very closely and they managed to exceed the expectations. They helped with enhancing user experience on the website which eventually help generate more sales and more business. The overall experience was very good and definitely working together on more projects.
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” LemonJelly wants to build mobile application in the near future to aim for a mobile first approach. App will be available in both iOS and Android platforms. Blobstation team is working on scope and feature sets requirement analysis to kick off development soon.”
We develop software solutions by working closely with clients to understand business needs. Innovative solutions built with the client's vision and our technical expertise empower the businesses in modern digital world.
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